Sitelink extensions take people to specific pages on your site (for example, a specific product or store hours). When someone clicks or taps on your links, they go directly to what they want to know or buy.
Benefits
- Update easily: Change link text and URLs whenever you want, keeping them up-to-date for sales and special offers. You don't need to make new ads or edit them to include sitelinks.
- See detailed data about your clicks: Find out how many clicks occurred on your ad when sitelinks appeared. Break down the statistics by campaign, ad group, or ad. Segment your statistics to see the number of clicks that occurred on the individual sitelink versus another part of the ad (for example, the headline, other sitelinks, or another extension).
- Use conversion tracking for landing pages: Set up conversion tracking for the landing pages people visit when they click the sitelinks below the ad. You should optimize your landing pages for a "light" conversion events (such as a website visit or an "add to cart").
- Edit your sitelink extensions without losing data: Edit your sitelink extensions without resetting their performance statistics.
- Customized sitelinks for mobile: Create mobile-optimized sitelinks to show on mobile devices.
- Schedule with start and end dates: Specify the dates, days of week, or times of day your sitelinks are eligible to show.
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Callout extensions let you include additional text so you can show more detailed information about your business, products, and services.
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Highlight specific aspects of your products and services with structured snippets extensions. Structured snippets show beneath your text ad in the form of a header (ex: "Destinations") and list of values (ex: "Hawaii, Costa Rica, South Africa").
Benefits
- Help people instantly find out more about your products and services: Structured snippets give visitors a preview of the nature and range of your products and services, before they click on your ad.
- Improve your return on investment: The additional information that appears with your ads can increase your ads' relevance and clickthrough rates. This may help you improve your return on investment by attracting clicks from visitors who are more likely to be interested in what you have to offer.
- Customizability: You can add structured snippets at the account, campaign, or ad group levels. Specify the dates, days of the week, or times of day your structured snippets are eligible to show.
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Call extensions let you add phone numbers to your ads, which can significantly increase click through rates. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.
Google Ads may set up automated call extensions when your website has a phone number and your business goals include getting people to call you.
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Lead form extensions help you generate leads by letting people submit their information in a form directly in your ad.
Benefits
- Generate leads to drive sales for your business, product, or service.
- Drive leads into your marketing funnel to help get more conversions.
- Find and engage people interested in your business, product, or service.
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Location extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place. Location extensions may also include a phone number or call button so that users can easily call your business.
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If you sell your products through retail chains, affiliate location extensions can help you reach consumers when they are deciding what and where to buy. Affiliate location extensions help people find nearby stores that sell your products.
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Price extensions can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products, and by linking people directly to what interests them on your site.
Price extensions appear below your text ad on desktop and mobile, and give you more space to tell people details about what your business offers. They show as a set of up to 8 cards that people can view to see different options and prices. From your price menu, people can go directly to the item that interests them on your site.
What price extensions do
Here are a few reasons to consider adding price extensions to your ads:
- Surface your offerings. Price extensions showcase your business’s offerings in an interactive format users can scroll through.
- Make shortcuts to conversions. When people click or tap a specific item on your price menu, they go directly to it on your site.
- Increase your impact—with minimal work. You won’t need to make new text ads or edit your old ones.
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Why they’re easy, yet powerful
Price extensions are easy to use:
- Easily updated. Change your item names and description whenever you want, keeping them up-to-date for sales and special offers. And good news—you can edit your price extensions without resetting their performance statistics.
- Flexible and customizable. You can add price extensions to an account, campaign, or ad group, depending on which ads you want them to show with. You can also specify the dates, days of week, or times of day your price extensions are eligible to show.
App extensions allow you to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app. App extensions are a great way to provide access to your website and your app from a single ad.
Key benefits of app extensions
- Flexibility: You can add app extensions to accounts, campaigns, and ad groups.
- Detailed reporting: See how many clicks you receive on each part of your ad when an app extension appeared, such as clicks to your ad's headline compared to clicks on the app extension. Break these statistics down by campaign, ad group, or ad.
- “Smart” detection of app store and device: If you create an extension for each app store, we'll show the store link that corresponds to the customer's device. So someone on an iOS device will see your Apple App Store link. We'll also show the app extension link that corresponds to a customer's device type, so if your app only runs on tablets, we won't display that app extension link to a customer using a mobile phone.
- In-place editing: Edit your app extension without resetting its performance statistics.
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Benefits
Here are a few reasons to consider adding promotion extensions to your ads:
- Update easily: Select from a list of pre-populated occasions. You don't need to make new text ads to keep them up-to-date for sales and special offers that occur at different times.
- Edit your extension without losing data: Edit your promotion extension without resetting its performance statistics.
- Mobile preference: Choose if you prefer to show your promotion extensions on mobile devices.
- Flexible scheduling: Choose to show your promotion extensions within the date of the occasion or specify dates, days of week, or times of day your promotion extensions are eligible to show.
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