1. Background and goals: With innovative technology and nationwide coverage, Viettel Pay application helps to transfer money to anywhere, including high mountains or islands. Viettel Pay is a part of an application promotion campaign with objectives of brand promotion and increase of product brand awareness.

2. Implementation plan: Orion Media proposes a communication strategy to make viral videos in an amusing and dynamic style. Accompanied by Orion Media's video media channel, we set the goal of branding and bringing the brand's message closer to the target audience.

Idea: Humans now just sit still but still are able to do everything online from transferring money to shopping, studying, entertaining, etc. With remarkable development and extraordinary potentials, current Electronic Services have impressively advanced, delivering massive conveniences for people, lessening their workload, optimizing their work results, and getting them to the utmost civilization and modernation from anywhere. Therefore, its development and benefits are undeniable. Viettel Pay appears to be a problem-solver for all human's needs, a proven convenience and benefir provider at any case.